Advertising Disclosure

Table of content

General

The purpose of this page is to provide you with more information about our advertisement policies and how we generate revenue from our website. As we strive to keep our users informed about unbiased, factual, and accurate information about online casinos, we also adhere to the same principles when it comes to our own advertising policies and revenue generation. In this article, we discuss this topic in more detail. Hopefully, this will provide you with a better understanding of our business and operations.

Editorial content and advertising on ukonlinecasinoguide.com are always clearly separated. In order not to disrupt your reading experience, we feature advertising in a way that doesn’t interfere with it. We do not only consider page design and the number of advertisements in articles when choosing a layout.

How we make money

We can only maintain our website for free and create exceptional content by partnering with advertisers and partners who are interested in reaching our users. Partnerships can take many forms, which we have explained below to the best of our ability. Our content or information provided to our users is not influenced by these partnerships, advertorials, or sponsorships. Keeping our users engaged, informed, and satisfied with the website is our top priority, as without them, we would not be in business.

We value editorial independence so that we do not spread false information, particularly regarding our reviews, recommendations, articles and lists displayed on our website. Accordingly, we advertise and partner with the following companies:

Each article on our website will likely list different online casinos. We have an affiliate agreement with the majority of these online casinos. This means that we receive a commission when someone clicks on the affiliate link and is redirected to the webpage of the selected online casino. In the end, we earn a commission regardless of the form the affiliate agreement takes or the terms and conditions it contains.

Comparison lists displaying partners

In most of our articles, we provide a comparison table of the different online casino providers. Users are only shown providers that are relevant to their search query (example: if they enter the PayPal casinos article and they want to find online casinos that accept PayPal, we only show them online casinos that offer PayPal). The order of these providers, however, depends on the advertising agreement we have with them. However, it will result in the highest paying partners surfacing higher in the comparison lists / tables, as long as they match the user’s search query. NOTE: These aren’t editorially selected.

Here is an example below:

ukonlinecasinoguide

Example of comparison lists displaying partners

Taking the example of numbers 1 and 2, we might rank the higher paying partners higher as long as they match the user’s search query.

Position sales on the website

On our website, we do occasionally sell positions on lists and tables to advertisement partners as part of our advertising program. Users will be made aware that it is a sponsored position by a “sponsored” tag. We receive a fixed commission for selling these positions regardless of whether users click on them.

Conclusion of disclosure

Throughout this Advertising Disclosure, we want you to know that we DO EARN COMMISSION and generate revenue from this website. To continue providing free content for our users, we must remain an unbiased, independent, and transparent comparison website. We must do this without compromising any of our editorial standards.

Advertising disclosure FAQs

How does the site make money?

Our site earns commissions from affiliate links. Players do not lose out in any way when they click on them - when they click on them, the casino pays the commission. We use this money to maintain the site, pay staff salaries and reinvest in it.

Do you earn money from comparison lists?

In a sense. Affiliate links generate revenue for us, as mentioned above. As a result, we place more emphasis on casinos who are willing to pay us commissions in order to feature them more heavily and higher up the list. In the article above, you can find more information about this.

Are your casino comparisons 100% unbiased?

That's right. Our editorial content is independent of online casinos, though we do feature them and earn money from them via affiliate links. Our readers can therefore trust our online casino reviews and other editorial content as being honest and neutral.

UK OnlineCasinoGuide » Advertising Disclosure
Last updated: January 20, 2023